Army veteran to mark 1 year as business owner on Saturday

BY BRUCE MILLS bruce@theitem.com
Posted 8/31/18

Saturday will mark one year in business downtown for retired U.S. Army combat soldier and first-time business owner Joe Davies and his Jersey Joe's Custom Apparel shop.

He said Year 1 has been a wild ride with "lots of long days and nights," but …

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Army veteran to mark 1 year as business owner on Saturday

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Saturday will mark one year in business downtown for retired U.S. Army combat soldier and first-time business owner Joe Davies and his Jersey Joe's Custom Apparel shop.

He said Year 1 has been a wild ride with "lots of long days and nights," but he's exceeded his own expectations with sales of all types of customized apparel, via direct-to-garment printing. That includes T-shirts, hoodies, long-sleeve shirts, hats, shoes, backpacks, bags and Koozies, among other items.

The shop's T-shirt printer can produce 2.8 million different colors, he said.

"That's why we tell people there are no color limitations," Davies said. "We have the ability to provide anything for anyone. That's what makes this a fun business."

A newspaper article on Jersey Joe's opening a year ago brought in customers for the first four months, he said, and since then he's continued to build his customer base through social media marketing on Facebook and Instagram.

He said he's shipped sales of his custom apparel to more than 40 states and internationally as well during the first 12 months.

Jersey Joe's clientele runs the gamut, from youth to older populations, with something for everyone, he said.

Sales have increased every month, he said. In April, Davies added a business partner in co-owner Brittany Pollard.

During the last two months, the shop has expanded by adding a new commercial-level embroidery machine and a full-color vinyl printer.

He said Jersey Joe's prides itself on same-day turnaround times and its customer service.

To mark his one-year anniversary, Davies said he will be holding a sidewalk sale on Saturday at his downtown store from 9 a.m. to 4 p.m. All items will be $5.

About half the items at the sidewalk sale will already have printing and be ready to go, he said. The other half will be plain and ready to customize inside the shop for an additional $10.

Jersey Joe's Custom Apparel

WHERE: 130-A S. Main St., Sumter

FALL HOURS: Monday-Friday, 10 a.m. to 7 p.m.,

Saturday 10 a.m. to 6 p.m.