Sumter Item ad staff, designers win awards in annual contest


The Sumter Item won one first place and six second place awards in the South Carolina Press Association's annual Palmy Advertising contest.

The newspaper won first and second places in the advertising design category of Jewelry, Florists and Gift Shops.

First place was an ad for Sumter Lighting & Home designed by Cary Howard, who won four of the newspaper's seven awards, and sold by Mark Pekuri, who sold four of the winning entries.

The headline on the winning ad was "Holiday Open House."

"The Sumter Item's winning entries illustrate the highly skilled graphic artists that the Item has available for our customers," said Jack Osteen, editor and publisher of The Sumter Item.

Here is a list of The Sumter Item winners by circulation category, the names of the graphic designer and salesperson, the business the ad was sold for and the headline in the ad:

Circulation Classification 8,500 to 25,000 and Open categories

Jewelry, Florists and Gift Shops: First place, Cary Howard and Mark Pekuri, Sumter Lighting & Home, Holiday Open House; Second place, Rosie Peavy and Pekuri, Elephant Ear Gallery, Christmas in July;

Home and Garden Furnishings: Second place, Cary Howard and Mark Pekuri, Simpson Ace Hardware & Sports, Get Outside This Spring;

Furniture or Office Furnishings: Second place, Leigh Mitchell and Mark Pekuri, Discount Furniture Outlet, After Your Wedding Day;

Automotive: Second place, Rosie Peavy and Mark Pekuri, Dixie Products, Everything For Your Truck;

Special Section/Magazine: Second Place, Cary Howard and Paige Macloskie, Life is Good in Sumter 2017; and

Niche Publication or Directory: Second Place, Cary Howard, Lakeside magazine, April/May 2017 edition.