Reflections remembers an innovative program introduced by Standard Oil Co. of New Jersey to the growing number of vacationers and those taking weekend trips during the 1920s.
This encouragement to "hit the road" was an ingenious advertising ploy …
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This encouragement to "hit the road" was an ingenious advertising ploy designed to introduce Standard's new gas pumps with the red "S.O." which provided the customer with quality gasoline - made in Charleston, South Carolina. It assured the driver that he or she could expect "full power, generous mileage, quick starting, nimble pick-up and a clean-burning mixture."
Standard Oil Co. noted that "any gasoline bought anywhere would run your motor somehow, though no two may be alike. Standard's problem had been to produce a single type of satisfactory gasoline that met all the essential respects, especially in starting, pickup, acceleration, power and mileage. Standard vowed it had succeeded in making a superior motor fuel, which, because it contained all these desirable qualities, named itself. It is 'Standard,' the balanced gasoline, the finest all-'round motor fuel obtainable today."
In addition to producing what it claimed to be the finest motor fuel available, Standard also offered its customers a "historical state road map" and encouraged them to explore the historic sites in their state.
A series of maps were produced providing directions to various historic sites located in South Carolina. Also, the customers were provided with a brief, concise history of the chosen site including an attractive sketch of the historical site in question.
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