Summerton man dedicates time, income to I-95 travelers through Witness Billboards

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Dan Brothers sees Interstate 95 as a river.

All kinds of people travel up and down it all the time, he says, looking for something they didn't find wherever they were before. He wants them to see the name Jesus as they go and be saved from the metaphorical waterfall at the end of the river - hell.

Perhaps you don't know his name or his face, but you've likely seen his billboards. They're big and yellow with red, bold text, found up and down major roads. They're called Witness Billboards, officially. The smaller posters are glued to two wooden beams and screwed to light poles and fences (among other things).

Those posters are made at Brothers' home near Summerton. In a covered carport, he can cut posters from one bigger printed ream and assemble them in an evening.

Then, he says, the posters go with him to job sites. During the day, Brothers and his wife, Sheila, run a log cabin staining business. He drives his blue Ford cargo van to work most days, labeled "Save Me Jesus," which has become a mobile work station for the posters as much as log cabins. As he drives home, he might see a spot where a poster could hang and stop to put it up. It takes all of 20 minutes to do, usually less.

Putting up the big billboards - Dan Brothers doesn't personally do that - started in 2016 with just one. By 2019, Brothers estimates they were spending roughly $30,000 - half of their income - on billboards. Now, Dan says, that number has tripled.

For Brothers, the only way is forward. He wants to put up more billboards and reach more people as far out as he can.


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